| Google AdWords
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| | question mark in the title of your ad.
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| Unlike many search engines Google, to its
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| | Define max click - Google will suggest a
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| credit, clearly denotes search listings
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| | cost per click, but the recommendation
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| that are paid placement. In fact, Google
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| | does not need to be adhered to. Arguments
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| AdWords appear in a separate section down
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| | have been heard that #1 position does not
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| the left side of the screen.
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| | always mean increased sales; sometimes a
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| Google AdWords provide an inexpensive
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| | second position will filter useless
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| advertising venue for businesses to
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| | clicks and provide targeted traffic with
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| advertise products or services to a
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| | a higher conversion ration. The rule of
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| targeted audience. Advertisers have the
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| | thumb is positions 1-3 garner the most
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| ability to control their budget, target
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| | traffic and best results. Increasing
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| their advertising based on keywords.
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| | either your maximum cost-per-click or the
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| Advertisers are also free to determine
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| | ads click through rate will generally
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| the ad contents.
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| | improve the ad's position.
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| Google AdWords allow for nearly instant
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| | Use keyword variations to reach more
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| traffic, which can be turned on and off.
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| | prospects. A variety or spellings and
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| Traffic results can be measured,
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| | derivatives of keywords will increase the
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| providing information on what is
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| | chances of your ads being served. Be sure
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| successful, what isn't and what needs to
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| | to use common misspellings and plurals in
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| be changed. AdWords can be found that
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| | your keyword list.
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| work by running a test campaign.
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| | Broad match - is targeting keywords in a
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| Benefits to AdWords
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| | loosely defined manner. Ads appear based
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| Advertisers bid on keywords, the more an
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| | on keywords that have been queried by
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| advertiser is willing to pay the higher
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| | search users. For instance, if the
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| the likelihood the ad will appear higher
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| | keywords you are planning on broad
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| in position in the list of ads served.
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| | matching are "mountain bikes" and users
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| Google, invariably wanting to make the
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| | search for the terms "bikes that can
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| most from advertisers, determines
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| | climb a mountain", your ad will appear;
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| placement based on a combination of click
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| | as opposed to exact match, which requires
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| through rate, bid amount and budget. Of
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| | that the keywords selections must exactly
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| course, in order to maximize revenue and
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| | match the query.
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| please searchers Google does have
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| | Phrase match - is indicated when
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| guidelines for ads served and all ads
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| | quotations are used in the phrase. A
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| must receive a minimum percentage click
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| | keyword phrase set to phrase match will
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| through or they are removed.
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| | only appear when the exact phrase is
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| AdWord Guidelines
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| | searched on. For example "mountain bikes"
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| Clearly and accurately describe the
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| | will appear when searchers search for
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| website, this is to the advertiser and
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| | "brand name mountain bikes".
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| searchers benefit. Ultimately, the more
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| | Exact match - is when the keyword or
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| qualified the visitor who clicks the ad,
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| | phrase is entered with brackets. The
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| the higher the likelihood the clicker
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| | phrase will only serve ads when the
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| will convert into a sale. By providing
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| | entered search phrase is identical to the
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| clear and accurate information, searchers
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| | keyword phrase. "Mountain bikes" will
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| who click the ad are qualified leads,
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| | only appear when searchers search for
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| which tend to convert more consistently
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| | "mountain bikes"
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| than unqualified leads. The most
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| | Negative keyword - is helpful in
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| effective advertising communicates a
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| | filtering unrelated phrases. A dash is
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| clear message to a targeted audience.
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| | entered before the filtering phrase.
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| Avoid excessive capitalization,
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| | "Mountain bike -races will not appear if
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| superlatives and lavish exclamation marks
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| | mountain bike races are searched on.
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| in the ad. By doing this you are not only
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| | Landing Page - is important because this
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| serving the visitor you are filtering
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| | not only helps with tracking, but also
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| unwanted clicks from non-buyers. Due to
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| | provides a focused and specific landing
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| space limitations your ad message will
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| | page for searchers. Information can be
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| need to be concise. Select keywords that
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| | related to the actual search, while also
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| are relevant to your product, service or
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| | increasing the conversion ratios for
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| content. Call to action phrases are not
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| | sales. A focused landing page with
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| allowed (i.e. you cannot use phrases like
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| | content related and using the same
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| "click here" in your ad copy.) There are
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| | terminology as the actual search, will
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| also no pop-ups.
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| | show the searcher that your solution is
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| Steps for AdWord Campaign
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| | relevant to their needs.
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| 1.) Open an account
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| | 3.) Define budget - in order to maximize
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| 2.) Target language and country - This is
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| | exposure Google recommends a daily budget
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| very important because if your product or
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| | for each campaign.
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| service can not be exported you do not
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| | Google's suggested budget is helpful in
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| want to pay to advertise in those
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| | receiving consistent traffic throughout
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| countries for which your product or
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| | the advertising campaign. Keep in mind
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| service can not be sold.
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| | this is only Google's recommendation;
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| 3.) Create Ad Group - design an ad,
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| | ultimately it is up to you to determine a
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| select keywords, determine maximum cost
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| | budget that is affordable and suitable.
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| per click that you are willing to spend
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| | Google supplies tracking tools that
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| and define bid amounts.
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| | assist webmasters in determining their
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| Title
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| | return on investment based on keyword
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| The title tag is generally the most
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| | searches and phrases. While the
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| important part of the ad be sure to use a
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| | technology is not perfect and cannot
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| short phrase that gets the attention of
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| | track phone and purchase orders, it
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| your target audience. An underutilized
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| | should give advertisers a sense of what
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| feature at Google allows you to put a
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| | phrases and keywords are converting well
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| question mark in the title, the term
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| | in their advertising campaign.
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| searched on automatically replaces the
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