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Skiers Rule, Snowboarders not welcome: The Alta Ultimatum

In the early 80s, less than 10% of all discrimination, on a par with sexism and
ski resorts in the USA permitted access racism, and is something which should
to snowboarders. Nowadays, just 4 have been stamped out long ago.
anti-snowboard resorts remain. As Indeed, the skier-snowboarder rivalry has
snowboarding entered the main stream - for the large part disappeared from the
going from a renegade fad to becoming an slopes of the world. Anyone who has spent
Olympic sport - resorts across the world extended time skiing or snowboarding can
have embraced snowboarding customers. tell you that whatever animosity once
And why not? Skiing was getting stale, existed has long since faded, and the
and snowboarding was attracting a whole only place the feud still manifests
new generation of snow sports enthusiasts itself is in the pages of tabloid type
who had no previous interest in the media which seek to stir up a story
two-plank discipline. The more whenever a skier and snowboarder have any
foresightful ski resorts quickly realised type of collision on the slope. The truth
that by promoting snowboarding, and in these matters is almost always
building areas called terrain parks which invariably down to fact that one or both
had specially made jumps, they could reap were beginners, rather than having
the financial rewards. It wasn't long anything to do with their chosen snow
before the idea spread to other resorts sport.
and people realised that rather than No one knows how long the slopes, ski
being a fad to be shunned, snowboarding chalets and hotels in Salt Lake City will
was a cash cow waiting to be milked. be waiting for snowboarders to arrive,
But Alta, a renowned ski resort in Utah's but for the foreseeable future, Alta is
Salt Lake City, remains strongly opposed sticking to its snow guns and remains the
to the snowboard movement and in doing last line of defence for die-hard skiers,
so, has become a bone of contention in who still pine for the time when the
snowboarding circles, yet worshipped by slopes were free of the 'reckless
many of the older skier generation, in snowboard hoodlum'; the fact that Alta
equal zeal. Snowboarders' opinions vary have just brought out a new
from bitterness to apathy; some don't "no-snowboarders" t-shirt suggests that
care and are happy to take their business the two-planks brigade have no plans to
elsewhere; yet for others, Alta's change their skiers-only policy any time
reluctance to modernise, represents an soon.
almost politically incorrect




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