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Article #17: Private Investment in Mexico's Tourism Sector Booming

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Exceeding US$11.6 billion, private Because fomenting international tourism
investment in Mexico's tourism sector has is a national priority for Mexico, the
already surpassed federal goals for the country's regulatory framework legally
2001 to 2006 period by 29 percent, protects foreign investors. Mexico allows
reports Sectur in its latest foreign investors to have ownership in
comprehensive study on the subject. the majority of economic fields and
Domestic and foreign private investment activities, including real estate,
reached the original US$9 billion goal in allowing 100 percent participation in
June 2005, after increasing at least 12 shared capital. Investors are also
percent annually since 2002. offered a profitability guarantee and
The report also shows that interest in investment security through Fonatur.
Mexico's famous beaches remains high, In addition to the ease of investing in
with the sun and beach segment outpacing Mexico, investors are also attracted by
all other tourism products by garnering the security of investing in a proven
48 percent of private investment. Three destination: Mexico is the world's
coastal states also ranked in the top seventh most-visited country and ranks
three in amount of private investment 12th in terms of foreign revenue earnings
received: Guerrero State (US$2.63 from tourism; in both categories, it is
billion), Quintana Roo State (US$2.47 the leader in Latin America.
billion) and Nayarit State (US$92.5 Fonatur's efforts have been recognized by
million) captured almost 52 percent of industry organizations such as the Live
the total amount invested between 2001 in Spain association, which honored the
and 2006. agency with its development and promotion
Approximately 89 percent of private of residential tourism award during the
investment in Guerrero went to 2006 edition of the Madrid Real Estate
tried-and-true beach resort Acapulco on Exhibition.
the Pacific Ocean, whereas 82 percent of About Fonatur
the private investment Quintana Roo Created in 1974, Mexico's National Trust
received was channeled to the Mexican Fund for Tourism Development (Fonatur) is
Caribbean hot spots Cancun and Riviera the premier developer of
Maya. More than 60 percent of Nayarit's integrally-planned tourism destinations
private investment went to the Pacific in Mexico and has created such
resort town of Nuevo Vallarta. world-class resort areas as Cancun,
Rounding out the top Mexican five states Ixtapa, Loreto, Los Cabos and more
receiving the highest amount of public recently, Huatulco. To diversify the
investment are border states of Baja nation's tourism industry and give it a
California (US$86.3 million) and Sonora more competitive edge, Fonatur builds and
(US$78.4 million). Together, the states promotes new tourist resorts that meet
on the U.S./Mexico border, which also market demand and at the same time spur
include Chihuahua, Coahuila, Nuevo Leon social change in different parts of the
and Tamaulipas, received 19 percent of country. Fonatur often serves a joint
private investment in Mexico, ranking the venture partner for private investors who
region second overall. want to benefit from participation in
Among the northern region's major tourism Mexico's high-quality tourism development
attractions are Copper Canyon in programs. For more information on
Chihuahua; the La Quemada archaeological Fonatur, visit
sites in Zacatecas; the bustling city of About the Mexico Tourism Board
Monterrey in Nuevo Leon and 200,000-acre The Mexico Tourism Board (MTB) brings
Cuatro Cienegas Valley in Coahuila. together the resources of federal and
International sources account for 25 state governments, municipalities and
percent of all private investment, with private companies to promote Mexico's
the United States as the top foreign tourism attractions and destinations
investor in Mexico's tourism internationally. Created in 1999, the MTB
infrastructure. is Mexico's tourism promotion agency, and
Mexico has long been taking strategic its participants include members of both
steps to stimulate tourism and attract the private and public sectors. The MTB
private investors through its National has offices throughout North America,
Trust Fund for Tourism Development, Europe, Asia and Latin America.
Fonatur. This government agency is FOR PRESS ONLY: For additional ideas,
responsible for conceiving, planning and help with a story or general travel and
building five sea-side tourism tourism information about Mexico, please
destinations - Cancun, Los Cabos, Ixtapa, contact the MTB's North American Press
Loreto and the Bays of Huatulco - since Room directly at 1-800-929-4555, by
its 1974 inception. e-mail at , or visit our press Web site
These resorts areas generate 54 percent at To access an online warehouse of
of foreign revenue entering the country free, downloadable b-roll, visit
from tourism and benefit from a master # # #
plan, urban-resort planning mechanisms, Erick Laseca
and annual construction programs and Mexico Tourism Board
enforcement. 312-228-0517 x14erick.






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