| Two of the most important goals when creating | | | | those that are around are not updated nearly as |
| websites with an emphasis for SEO is speed and | | | | frequently as WordPress. |
| efficiency. Those who do SEO for a living are | | | | Yet another advantage that WordPress pages have |
| constantly looking for ways to speed up their | | | | over regular hard coded HTML pages is that they are |
| production without sacrificing quality. This is why many | | | | often much more attractive. SEO depends not only on |
| of them turn to Wordpress instead of traditional, hard | | | | getting the web surfer's attention, but keeping it once |
| coded HTML pages. | | | | they are on the page. It would take hours to create a |
| One of the main advantages that using Wordpress | | | | web page that looked half as good as just about any |
| has over hard coded HTML pages is themes. Using | | | | WordPress page. |
| themes, the SEO professional can create very | | | | Finally, there are the addons, or plug-ins. There are |
| different looking websites using many of the same | | | | many WordPress addons whose sole purpose is to |
| steps. Some themes are even optimized for SEO. | | | | help SEO professionals quickly and efficiently optimize |
| Another advantage for WordPress is the speed at | | | | their pages. Support is easily found on various forums |
| which pages can be published. There is no competition | | | | dedicated to WordPress and its addons, which is very |
| between filling out the text on a WordPress blog and | | | | handy if there should be any questions about an |
| hard coding an entire website, or even just one web | | | | addon's usage. |
| page. This leaves more time to concentrate on | | | | When it comes to SEO, as long as the final product is |
| creating relevant, keyword rich content. | | | | within its capabilities, WordPress is far superior to hard |
| WordPress is also free, for personal or commercial | | | | coded websites. If the SEO professional is looking to |
| use. This is important considering many websites that | | | | create solid, attractive, working pages that are quickly |
| are created with SEO in mind walk a fine line between | | | | and easily optimized for SEO, then learning WordPress |
| personal and commercial. Also, free programs that | | | | should be a top priority. |
| create functional websites are nearly non-existent, and | | | | |