| During this recession people that don't follow money | | | | scared on spending to much money. They target "First |
| are left behind to struggle. Money doesn't vanish, it just | | | | Class Buyers" and that's the way should run your |
| moves to another Market. If you are thinking about | | | | business, if you want to be successful. |
| starting a home based business, you need to read | | | | Targeting "first class buyers" has a great benefit, |
| carefully. | | | | because it can be the difference between succeeding |
| A good exercise is to Think "How can I make a Million | | | | or going broke. Most people hate being sold, so you |
| Dollars per Month while helping people and having a | | | | need to be careful when trying to sell a product. Giving |
| great time in the process" | | | | free information first, by proving value to your |
| You see people have money and they are willing to | | | | prospects, makes them believe it's their idea to |
| spend, but you need to find that target market. Trying | | | | purchase from you, so you don't look like a sales man |
| to sell products to a broke person is like trying to | | | | in their eyes. |
| convince a vegetarian to eat a juicy steak, it's not | | | | Increase your value to the Industry, remember on the |
| going happen, and if it does is it worth your efforts? | | | | exercise"How can I make a Million Dollars per month |
| Let's take another example "the air line Industry", even | | | | while helping people and having a great time in the |
| though we're in a recession first class tickets are | | | | Process" |
| always sold out. Flying first Class costs about $2, 000 | | | | Don't forget some important variables: |
| vs $350 on coach. The only difference is 23 feet | | | | Mindset: How much are you Worth? |
| apart, the food and a little extra leg room. You see | | | | Marketing: Have a proven marketing system to |
| people are willing to pay on what they perceive as | | | | leverage your time and efforts |
| better. The Air Line Industry doesn't target on selling to | | | | Mission: Why are you here on Earth? |
| "coach", because they are way to broke to buy or | | | | |