| The Search Engines are on a RAMPAGE! | | | | us! Ouch! That hurts! |
| A spam banning frenzy is in full effect - DE-EVO-lution | | | | It's just not safe to employ borderline techniques these |
| rules the day. Now, it's more important than ever to run | | | | days. Overly hyped up pages with too many ads or |
| away form serving up junk and instead focusing on | | | | JUST Adsense may appear to be strictly commercial. |
| building quality real content web sites! | | | | That in itself is not bad, but they want encyclopedias to |
| Oh no! The human reviewer has got your web page in | | | | rank on top too. Not just commercial pages. |
| their hot little hands and is going to read your words | | | | The reason is really pretty obvious if you try to see |
| and look over your web site! Sounds like I am talking | | | | things from the search engine's perspective. |
| about the DMOZ Open Directory or the Yahoo | | | | What's happening is that there are so many billions of |
| Directory, but I am talking about Google and Yahoo! | | | | web pages out there that the search engines are |
| It's no secret, Google, Yahoo and even MSN are | | | | having a harder and harder time of indexing and |
| banning web sites in record numbers and it's not just | | | | cataloging all the web pages their crawlers are |
| with the help of filters and algorhythms. In their quest to | | | | spidering. Combine the huge growth of the internet with |
| offer only the best high quality search results to their | | | | the proliferation of webmaster software that can build |
| visitors, the search engines are adopting directory-like | | | | thousands of junk pages at the push of a button, and |
| human reviewing techniques! | | | | you've got a bulging inventory of web pages. |
| Search engines now have employees whose primary | | | | Those machine generated junk pages are clogging the |
| job is to surf the web looking for spam and for them | | | | hard drives and servers of the search engines. |
| to push a button and ban every web site they come | | | | The thing is that the people who are the customers of |
| across that they feel should NOT be on the first page. | | | | the search engines, have been complaining quite |
| Mainly at the top of their lists for human review are | | | | vocally that too many web pages that appear on the |
| web sites that get complaints (usually Adsense type | | | | first page of the search results are nothing more than |
| sites) alerted by web forms on the search engines | | | | web pages with links to other web pages. Junk |
| that allow do-gooder surfers to easily report web sites | | | | directories with scraped search engine results. Made |
| and point to them as spammers. Some people even | | | | for Adsense (MFA) sites that want nothing more than |
| volunteer to rat on spam sites. And if that's not | | | | an ad click. |
| enough, there is a good chance your competitors will | | | | You know what I'm talking about. |
| put your sites through the ringer and if they uncover | | | | In other words, the automated in your face commercial |
| any spamliness they will rat you out. | | | | junk is making it unpleasant and often difficult for the |
| Actually, it's very likely that it is the competition that is | | | | search engine customers to find real content web |
| fingering the sites to get banned as they may be | | | | pages. |
| angry at losing the top position to a competing | | | | So... to keep their customers from looking elsewhere, |
| marketer. The only solution is to play by the rules! Wait | | | | all of the search engines are now aggressively |
| - there are no published rules... just a mantra that says | | | | blacklisting garbage web sites and removing them |
| do no evil... | | | | from their indexes. |
| But what about the people who make web sites with | | | | Webmasters beware, the search engines are cleaning |
| good intentions? They're not evil. They just don't keep | | | | house and the free ride is over. That means that the |
| up on all the top talk about this sort if thing and they | | | | zillions of machine generated junk pages, that have |
| make mistakes like repeating keywords excessively. | | | | become an epidemic, can no longer make |
| And SEO aka Search Engine Optimization - I get the | | | | webmasters money like they used to, if any money at |
| feeling that THEY (Google) think this is EVIL. SEO | | | | all. |
| optimizes pages for better rankings. We should not do | | | | There is a better way though, and it actually has a long |
| that - should we?? | | | | term profit stream attached.... real content web sites! |
| Well - it's not immoral or unethical so I'll go up against | | | | Yes, why not build web sites with real content that will |
| the big G and say YES we should do those things... but | | | | last the test of time? Why build junk sites that will bite |
| we need to be aware that some human reviewer | | | | the dust when you can spend time on things that |
| may not agree with us and push the button and banish | | | | last??? That's the ticket! Build sites that last! |