| Where Do I Start? | | | | The best place to start is to use the Free Tools that |
| The first thing that business owners or entrepreneurs | | | | are available on the internet. |
| do when they go on to the internet is to look at the | | | | Google have a great tool. Just type in Google |
| quickest way to make some money. Most of them | | | | keyword tool in the search box. Click on one of the |
| want to make a million dollars overnight. You know | | | | links and you will be taken to the Google tool. Now |
| what? In all my time on the internet, I have only heard | | | | there are instructions on how to use the tool in the |
| of that being done once. Yep, one launch when one | | | | Google Webmaster Tools and also in the Google |
| million dollars was made in 24 hours. | | | | AdWords Section. Again, just do a search in the |
| Now don't get me wrong. The guy was pretty good at | | | | search box and click on the link. |
| what he did. He has a good product, he had a great | | | | Follow the instructions and play around with the |
| pre-launch, he had the best affiliates, he had some | | | | software until you know it well enough to do a live |
| great Joint Venture Partners. So everything put | | | | search for keyword phrases. |
| together came off really well for him. | | | | You can also try, You can type your main root word in |
| So where does a Newbie start on the internet? | | | | to the search box and then click on "Hit Me". Again |
| Everything starts with your keyword research. I don't | | | | you will be given a list of results that you can look |
| care what anybody else says. If you get your | | | | through. |
| keywords wrong you are going to miss out big time on | | | | It's all about spending a bit of time just looking around |
| what ever money you thought you were going to | | | | the internet. Google is your best friend when it comes |
| make in your business. Learn how to do keyword | | | | to getting answers to questions. You can even type in |
| research properly, invest your time wisely as this will | | | | to the search box something like, keyword research. |
| create huge profits for you as you take your business | | | | Google will give you a ton of responses and you can |
| forward on the internet. | | | | look through and learn a little bit more. |
| What are Keywords? | | | | The other great tool is YouTube. Go to YouTube and |
| The keywords are really the words that someone | | | | sign up for free. Then you can go to the search box |
| would type in to a search box to begin looking for your | | | | and type in Keyword Research. Now you will get a |
| product or service. | | | | whole host of videos where people are showing you |
| If you sell "Roman Leather Sandals" and that particular | | | | how to do Keyword Research. It is amazing. |
| phrase was being searched by a high volume of | | | | There is so much information on the internet to help |
| people, and if the competition of sellers was low, then | | | | you, so take a little time and ask Google. |
| you could be on to a good thing. | | | | Now there are a host of Tools that you can Pay for |
| However, if you "advertised" you sandals under the | | | | that will make your research a lot easier. |
| keywords "footwear", then the results would be | | | | One of the tools is Market Samurai. It is one of the |
| considerably different for the worse. That's because | | | | tools that has been around for so long and most of |
| the keyword would so popular there would be literally | | | | the internet marketers that I know are either still using it |
| millions of people searching the phrase looking for all | | | | or it was one of the tools that they had used |
| sorts of "footwear" not just your "Roman Leather | | | | previously. |
| Sandals". | | | | Market Samurai is a fantastic tool but again, you have |
| Let's say there are 50 million competitors (this is the | | | | to learn how to use it. There are some great tutorials |
| number of competition website pages that Google | | | | that are included in the one off investment cost. I would |
| brings back as a result of the search) then that makes | | | | advise anybody buying this product to watch the |
| your job extremely difficult to dominate that particular | | | | videos several times and to practise using the product |
| niche. | | | | over and over again until you are familiar with all the |
| You see, the keywords are where you find your | | | | areas within the product that will help you in your |
| hungry market. You find those phrases where there | | | | research. |
| are plenty of people searching for that phrase. That | | | | Keyword Research Pro is another tool that is fantastic |
| shows you the market exists. All you need to do now | | | | to use. Created by Fabian Lim in Singapore, this tool |
| is to get yourself in front of that market. | | | | has the same functionalities as Market Samurai and |
| So it is important to get the keyword research right | | | | then has a few more. |
| before you start doing anything in any niche or product | | | | There are too many for me to go through in this article. |
| sale. | | | | I would highly recommend this product to really give |
| What are the Rules to Keyword Research? | | | | your keyword research a boost. |
| There are generally four rules for keyword research. | | | | I could probably go on and on about different tools so |
| 1. The keywords have to be directly relevant to your | | | | I'll just leave it there for now. As I said before, you can |
| product or service. If you are selling sandals then you | | | | always search on Google and you will find plenty more |
| can't go marketing under the keywords of leather | | | | other tools to play with if you want. |
| boots. There is no association between the two. | | | | How Important are Keywords? |
| Google will give you the best results if your keywords | | | | Like I said at the start. The keywords are where it all |
| are directly relevant to your product or service. | | | | starts in the online business world. In other articles we |
| 2. There has to be a hungry market. That is, a high | | | | are going to discuss different marketing strategies all |
| volume of people actively searching that particular | | | | designed to drive a whole lot of targeted traffic to |
| keyword or keyword phrase. Watch the volume of | | | | your website. Now if you have made a big mistake in |
| search is not so high that your competition is going to | | | | your keywords at the start, then you are going to |
| be high as well. | | | | struggle when it comes time to implementing the |
| 3. There has to be low competition. The fewer the | | | | money making strategies. |
| competitors the easier it is for you to dominate that | | | | When we talk about setting deep back links to your |
| niche. Spend the time deepening the micro niche to get | | | | website, again you need to have made the best |
| to the lower competition numbers. | | | | choices when you selected your keyword phrases. |
| 4. The commercial viability of the keyword phrase. | | | | EVERYTHING hinges around the right keyword |
| Now, the phrase could be relevant to your product or | | | | selection. |
| service, it could have a high volume of search, it could | | | | So, how important are keywords? It's where it all |
| have a low level of competition but if the keyword | | | | starts and where it could all end. Take your time and |
| phrase has no commercial viability it means that the | | | | do your research. Make wise choices from the |
| people searching are not really intent on buying | | | | information you receive. Chunk the niches down to the |
| anything. They are only along for the Free ride. So | | | | tightest micro niche possible to give you the best start. |
| change your phrase. | | | | Keyword Research is one of the most important |
| If all these factors are present in your keyword | | | | elements of your internet marketing strategies to |
| research, and you will find them if you look hard | | | | boost your online business. Do it properly and do it right. |
| enough, then you could be on to a profitable niche that | | | | Find the right tools that you want to use for your |
| could bring you a lot of cash. | | | | research. Focus your time and get stuck in. Don't get |
| Now, when you find such a niche, keep it to yourself. | | | | distracted by too many different products or niches at |
| Don't go telling anybody about it, you know why?? | | | | the same time. Choose one. Do your Keyword |
| Because before you know it, you will have competition | | | | Research and move on to the next step. |
| and you really don't want that. | | | | What's the next step? I'll get on to that in my next |
| What tools do I need to start? | | | | article. |