| As more and more marketing functions move to the | | | | there's no free ride here. Expect this to consume a |
| web, businesses are at least starting to understand the | | | | considerable amount of time and effort if you expect |
| requirements of ranking for keywords relavent to the | | | | results. |
| business. Most however still don't understand how | | | | Consider this a short lesson in "on-page" SEO, things |
| Google and other search engines determine who gets | | | | that you can do to your website to improve search |
| top placements. The guidelines here will at least put | | | | engine visibility. This list should be applied to EACH |
| you in position to achieve higher search engine ranks. | | | | PAGE of your site. (You should measure your results |
| For businesses that want to wade into this arena, here | | | | by tracking site ranks and monitor your traffic with |
| are some guidelines that might save you the cost | | | | Google Analytics). |
| associated with website optimization. Bear in mind that | | | | |