| If I told you that offering a free Ecourse can make you | | | | give you something in return shouldn't he? That's why |
| money on the internet, would you believe me? You | | | | you ask for their email address. Listen, if someone isn't |
| had better say YES to that question because it | | | | willing to give you their email address for some GOOD |
| happens all the time. | | | | FREE stuff you offer, they wouldn't buy anything from |
| Think of it this way, you're in business. Your business is | | | | you later, so you're not out anything. |
| designed to do what? Make money, right? How does | | | | By offering something for free, you're giving the |
| ANY business make money? They have to sell | | | | interested person a free ride to test your stuff, on their |
| something to someone. In order to do that, you have | | | | time, when they feel like it. You may never correspond |
| to have customers (doctors call them patients, lawyers | | | | with the person personally, but that's not your decision, |
| call them clients). | | | | that's theirs. |
| If someone doesn't know you, why in the world would | | | | After they feel more and more comfortable with you, |
| they buy ANYTHING from you? You could be just | | | | they'll start to buy stuff from you. So, you then offer |
| some nut on the internet for all they know. | | | | something for a fee. And, if they don't take that item, |
| The trust factor starts by you giving away stuff... good | | | | you still have them as a shopper in your store, they |
| stuff. I encourage giving away REALLY good stuff, | | | | may be interested in something else later on. Get it? |
| but that's a whole other topic. | | | | They will STILL be your customer even if they don't |
| But there is also a trade going on here. If you're giving | | | | buy something. And it all started with a free Ecourse. |
| away your good stuff, the interested person has to | | | | |